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In 1971, John Lennon expressed his vision of hope, peace and a world free of poverty through his powerful song “Imagine”. Decades later, his lyrics continue to influence and inspire. Lennon’s mission lives on as his wife, artist and musician Yoko Ono Lennon has joined Hard Rock International for IMAGINE THERE’S NO HUNGER, a global campaign to benefit WHY – a nonprofit organization that strives to fight against hunger and poverty around the world.

Dedicated to its LOVE ALL, SERVE ALL motto, 100% of net proceeds from Hard Rock’s campaign will directly benefit WHY and its grassroots partners around the globe, that have developed ways to feed children worldwide who are victims of poverty and also teach them farming and entrepreneurial skills for the future.

Setting the foundation for the 2009 IMAGINE THERE’S NO HUNGER campaign, Hard Rock has partnered with several top musicians and bands, including Campaign Ambassadors O.A.R., who donated a live track of “Lay Down” to the SERVE4 digital album, a project dedicated to serving those in need. Following John Lennon’s lead track “Gimme Some Truth,” donated by Yoko Ono Lennon, SERVE4 will also feature versions of rare, live or previously unreleased tracks from some of music’s most influential artists, including O.A.R., Elvis Costello, Eric Hutchinson, Brett Dennen and more. SERVE4 will be available at Hard Rock locations around the world and on beginning November 9, 2009, with digital downloads available at iTunes and Amazon.

“This is a beautiful step towards world peace. By imagining there’s no hunger, like what John sang in his song, we express our strong desire to bring a world in which children will never again suffer from hunger or poverty. Let’s come together and help spread this message around the world. John would have loved the fact that so many illustrious and good meaning partners and organizations have stood up to make this effort together.”

Hard Rocks’ IMAGINE THERE’S NO HUNGER campaign also includes a charity bracelet and a limited-edition pin, featuring the powerful message “IMAGINE THERE’S NO HUNGER.” 100% of net proceeds from the campaign will be donated directly to WHY to benefit local charities, including the Common Ground Program and Pathfinder Academy both located in Kenya; the Pattanarak Foundation located in Thailand; City of Joy located in India; Yéle Haiti located in Haiti; Hope North located in Uganda; Roots and Shoots located in China; Project Bona Fide located in Nicaragua and Sentabale located in Lesotho.

“Hard Rock has been a longtime supporter of WHY, and I’ve seen first hand how the organization helps to make a difference around the world,” said Hamish Dodds, President and CEO, Hard Rock International, and Global Ambassador for WHY. “We are proud to continue to support WHY’s life-saving efforts, in hopes that one day, we will have a world without hunger and poverty.”

WHY Hungerthon

With special thanks and deep gratitude to Yoko Ono Lennon for playing a vital role in WHY’s Hungerthon tradition.

In 1994, Yoko generously allowed WHY to use Imagine There’s No Hunger, along with John Lennon’s self-portrait and signature, as our Hungerthon theme and logo. In 2008 and 2009, Yoko joined WHY and Hard Rock International in expanding the use of John Lennon’s “Imagine”, his name, and image to create a global campaign to improve the lives of hungry children in communities all around the world. In 2008 she donated “Give Peace A Chance” for Hard Rock International’s Serve3 Charity CD, as well as John Lennon’s “Gimme Some Truth” for the Serve4 Digital Album in 2009, with 100% of proceeds of both used to help WHY fight childhood hunger. We are most grateful for her generosity and support.


Global Launch for WHY-Hard Rock International “Imagine There’s No Hunger” Campaign
Monday, November 9, 6pm – 11pm.
Featuring a concert by artist ambassadors O.A.R., Brett Dennen and Arno Carstens.
Hard Rock Cafe Times Square, 1501 Broadway at 43rd Street (NYC).
Tickets t.b.a.

Music Trivia Night at SONY
Friday, November 13, 6:30pm – 9:30pm.
Minimum per ticket donation: $20 to play.
Must be pre-registered to attend (no walk-ups).

Hungerthon 2009 Radiothon dates are:
Saturday, November 21 6am – 9pm

-Sports Radio 66 WFAN with Richard Neer (6am-9am) -101.9 WRXP. Song requests and dedications (10am-6pm)
Sunday, November 22
-Public Service Shows Sports Radio 66 WFAN; Fresh 102.7; 92.3 FM Now; Q104.3; 101.9 WRXP (6am-10am) -Sunday Morning Beatles show on Q104.3 (8am-10am) -Song requests offered on 101.9 WRXP (10am-6pm)
Tuesday, November 24
-WCBS Newsradio 880; 1010 WINS; Sports Radio 66 WFAN; 95.5 WPLJ; Q104.3 FM; 101.9 WRXP; Hot 97 FM; 98.7 KISS FM; WABC Talk Radio; 101.1 WCBS-FM, Fresh 102.7, Sirius XM Satellite Radio; AOL Radio; with support from NY Tri-state Clear Channel Radio Stations Z100, 106.7 Lite FM, KTU and Power 105.1
Tuesday, December 1. Hard Rock London England Global launch Imagine There’s No Hunger campaign, with O.A.R.

Also of interest:
WHY’s friends at Theatre Within will present the 29th Annual John Lennon Tribute on Friday, December 4 at Symphony Space in New York City. Confirmed performers span four generations, ranging from legendary vocalist, Bettye LaVette, to Across The Universe’s, Dana Fuchs, plus acclaimed artists, Joan Osborne, David Bromberg, Dan Bern, Lucy Kaplansky, Sonya Kitchell, Rich Pagano of the Fab Faux, The Kennedys, web sensation Chris Bliss, Wendy Osserman Dance and MAD Magazine’s Joe Raiola.
For tickets online:
To order by phone: 212-864-5400, or visit the box office at Symphony Space.

About Hungerthon

Hungerthon was started in 1975 as a partnership between WHY and Infinity Broadcasting and has since expanded to become an autumn radio tradition among CBS Radio’s New York tri-state area radio stations, plus 95.5 FM WPLJ, 104.3 FM WAXQ, Sirius Satellite Radio and internet-only stations and

WHY is a leader in the global fight against hunger and poverty that connects grass roots organizations to funding expertise, publicity, policymakers, like-minded groups, and more, and, just as importantly, shares their answers with the world – the ultimate goal being not just to mitigate hunger, but wipe it out. Formerly known as World Hunger Year, WHY was founded in 1975 by the singer-songwriter Harry Chapin and radio talk-show host and current Executive Director Bill Ayres as a means to do the following:

* Attack the root causes of hunger and poverty by promoting effective and innovative community-based solutions that create self-reliance, economic justice, and food security.

* Provide technical assistance, models for replication, and fundraising and media support to help community organization develop new business models based on self-reliance for their clients.

* Operate as a Non-Governmental Organization at the United Nations to advance micro-lending, sustainable agriculture, and access to clean water throughout the world.

* Help thousands of America’s hungry find food and social services in their neighborhoods through the National Hunger Hotline (1-866-3-HUNGRY).

* Work with performers such as Bruce Springsteen, Michael McDonald, Darryl ‘DMC’ McDaniels, Aerosmith, Chicago, Lupe Fiasco and Joe D’Urso to raise awareness and fund for community-based organizations.

* Educate the general public and offer an original classroom curriculum to teach children about the problems of hunger and poverty, and inspire them to action through community service.


More than just a music legend, John Lennon was also an outspoken activist, which is why we’re honored to offer a selection of limited edition 2009 “Imagine” Hungerthon/Hard Rock Cafe pins, T-shirts and sweatshirts, not to mention the Serve3 CD featuring tracks by Lennon and twelve more of your favorite artists. You can donate at a number of different levels, depending on your ability. All donations are tax deductible. Donate here.


Hungerthon brings together individuals, businesses, civic leaders, musicians and celebrities – all for the cause of fighting hunger and poverty. Now that’s a bandwagon worth jumping on. Find out more about how you can join in. Become a volunteer.


Our partner radio stations will be hosting on-air promotions and auctions in support of Hungerthon throughout the Thanksgiving season. Tune into the following stations on November 22 and 25 to bid on exciting auction items:

* WCBS AM – 880 AM
* WFAN – 660 AM
* 1010WINS – 1010 AM
* WCBS FM – 101.1 FM
* Q104.3 – 104.3 FM
* KROCK – 92.3 FM
* Fresh 102.7 – 102.7 FM
* Sirius XM Radio
* WPLJ – 95.5 FM
* WABC Talk Radio
* 106.7 LITE FM
* Z100
* Power 105.1

Help spread the word about Hungerthon by placing a banner on your website.


In addition to SERVE4, beginning November 9th, Hard Rock locations around the globe will offer IMAGINE THERE’S NO HUNGER merchandise, including a limited-edition bracelet and pin to benefit WHY. These beneficial items will be available for a limited time only, exclusively at Hard Rock’s Rock Shops and, including:


Accessorize fashionably and charitably. This wristband is adorned with the influential message “IMAGINE THERE’S NO HUNGER” and John Lennon’s self-portrait. Available in red, this must-have item also features the WHY and Hard Rock International logos. 100% of the net proceeds benefit WHY and grassroots partners around the globe. ($1 or more donation in cafe)


This limited-edition benefit pin features John Lennon’s portrait, a peace sign and Hard Rock’s logo inside the frames of the musician’s world-famous wire eyeglasses, and surrounded by the statement “IMAGINE THERE’S NO HUNGER.” This intricate design sits atop Lennon’s signature. 100% of the net proceeds benefit WHY. ($12, available in Rock Shop)

In addition to Hard Rock’s Rock Shops throughout the world, the SERVE4 digital album, charity bracelet and pin will also be available for sale through Hard Rock’s Web site at beginning November 9, 2009. All songs featured onSERVE4 will also be available for download at major online retail stores and mobile carriers worldwide via The Orchard’s digital distribution network.

“WHY’s partnership with Yoko Ono Lennon and Hard Rock International, along with a growing number of artists, is a dynamic part of our global commitment to fighting hunger and poverty by empowering young people with the skills to grow food that feeds themselves and their communities,” said Bill Ayres, founder of WHY. “By working together, we will not only imagine a world without hunger – we will one day achieve it.”

For more information, please visit


Following John Lennon’s lead track “Gimme Some Truth,” the SERVE4 digital album also features live versions of never-before-released or rare tracks by a unique blend of major multi-platinum, award-winning and acclaimed recording artists. The songs onSERVE4 reflect the generosity of the artists that donated them to the project on behalf of serving those in need. All net proceeds from the campaign will be donated directly to WHY and grassroots partners around the globe. ($12 or .99¢ per track at online retailers)

Track listing:

JOHN LENNON: Gimme Some Truth
Previously recorded and released on “Imagine”; generously donated by Yoko Ono Lennon (John Lennon) (p) 1971 EMI Records Ltd. Courtesy of EMI Records Ltd. Under license fro EMI Music Marketing.

O.A.R.: Lay Down
From “Rain or Shine”, Live From Chicago, IL, June 2009 (Marc Roberge, Richard On, Benj Gershman, Sam Hollander, and Dave Schommer) (P) 2009 Everyfine Records Inc.

Live Acoustic Version, Spring Tour 2009 (Brandi Carlile, Phil Hanseroth) (P) 2009 Sony Music Entertainment.

Acoustic Version (Starsailor) (P) 2008 The copyright in this sound recording is owned by EMI Records Ltd.

Recorded at WHY Chapin Awards, NYC 2008 (Elvis Costello) (P) 2006 The Verve Music Group, a Division of UMG Recordings, Inc. All rights reserved.

Unreleased Exclusive Recording (Philip Bailey, Ryan McDermott, Myron McKinley) (P) 2009 Earth Wind & Fire

ERIC HUTCHINSON: OK It’s Alright With Me
Live Version Recorded at World Café (Eric Hutchinson) (P) 2007 Warner Bros Records Inc. Eric Hutchinson appears courtesy of Warner Bros. Records Inc.

THE LOW ANTHEM: Home I’ll Never Be
Unreleased Acoustic Version (Jack Kerouac, Tom Waits) (P) 2006 Jalma Music/Duluoz Publishing. The Low Anthem appears courtesy of Nonesuch.

ARNO CARSTENS: Heartbreak Monday
Acoustic Live Version Recorded at London’s Hard Rock Calling Festival (Glen Byrne, Jim Duguid/Arno Carstens) (P) 2009 Solo Management Limited.

Unreleased Acoustic Version (Brett Dennen) (P) 2008 Downtown Music Publishing/Emigrant Music.

Acoustic Live Version (Toby Lightman) (P) 2009 T Killa Music.

MOE.: Wicked Awesome
Unreleased Studio Recording (Al Schnier) (p) 2009 Fatboy Records Inc.

THE RAVEONETTES: Oh I Buried You Today
Live Acoustic Version, Recorded at 4th Street Session (Sun Rose Wagner) (P) 2009 The Raveonettes Ltd.

Unreleased Acoustic Version (M. Shafer, Blair Daly, J.T. Harding, Jeremy Bose) (P) 2009 Atlantic Records. Uncle Kracker appears courtesy of Atlantic Recording Corporation.

Unreleased Pre-Production Version (Evan Bliss) (p) 2009 Holster Records LLC.

Written with Lori McKenna at Hoodie Studios in Stoughton, MA. Unreleased 2009 (Shane Hines, Lori McKenna) (p) 2009 Shane Hines

SAY WHEN: No Words
Live on the John Lennon Educational Tour Bus, 2009. Exclusive for Serve4 (Say When) (p) 2009 Say When

From the Album “On The Leyline” (Simon Fowler, Steve Cradock, Oscar Harrison) (p) 2009 OCS Music

SERENA RYDER: Last Night I Had The Strangest Dream
From the Album “If Memory Serves You Well” (Ed McCurdy) (P) 2006 Let Me Be Frank Inc. on behalf of Pandyamonium Artists Management Inc., Big Top Communications Inc., and Serena Ryder under exclusive license to EMI Music Canada.

Download SERVE4 from Amazon here.

Community Partners

WHY is honored to partner once again with the Hard Rock for the 2009 “Imagine There’s No Hunger” campaign. Building on the success of the 2008 campaign, we are confident that, working in concert with existing partners and new ones, we will reach even more children with highly nutritious and fresh food and build the capacity of grassroots partners to expand their outreach well into the future.

Kitale, Kenya: Common Ground Program, Pathfinder Academy
Founded in 1995, The Common Ground Program (CGP) located in Western Kenya, runs the Pathfinder Academy, a primary school with 360 students, mainly orphans and vulnerable children ages 6 – 13. The school’s sizable gardens feed the students.

Thailand: Pattanarak Foundation
The Pattanarak Foundation works on the Thai border with Burma (Myanmar) running a training center to educate refugee youth and children in sustainable agriculture. The Foundation provides the youth with materials to assist them to set up their own farms, including seeds, seedlings, fish fingerlings, chicks and equipment.

Uganda: Hope North
In northern Uganda, tens of thousands of children have been abducted to serve as soldiers in a brutal civil war. The war has made orphans and refugees of many others, with 1.6 million Ugandans forced into overcrowded camps. Hope North was created to give education, vocational training, community and hope to some of these young victims, while preserving their Acholi heritage.

China: Roots and Shoots
Roots and Shoots is a program of the Jane Goodall Institute in China that works with 500 schools and groups throughout China through its Organic Garden and Poverty Alleviation Programs. Shanghai Roots & Shoots is the only legally registered (foreign-affiliated) NGO in China.

India: City of Joy
City of Joy Aid is a non-profit humanitarian organization dedicated to helping some of the world’s most underprivileged. Based in Calcutta, India, this network of clinics, schools, rehabilitation centers and hospital boats has brought relief to the poorest of the poor since 1981.

Haiti: Yele Haiti
Yele Haiti is a foundation started by Grammy-Award winning musician, producer, social entrepreneur and Haitian Goodwill Ambassador Wyclef Jean that is changing thousands of lives in this poor but optimistic nation. Yele Haiti’s mission is to create small-scale, manageable and replicable projects to contribute to Haiti’s long-term progress in the areas of education, health, environment and community development.

Nicaragua: Project Bona Fide
Project Bona Fide is a non-profit organization working toward sustaining culture through organic agriculture, community outreach, and re-forestation projects in Nicaragua. Project Bona Fide has been created out of a need to support rural Nicaraguan farming communities so that they may gain self-empowerment and economic stability.

Lesotho: Sentebale
Sentebale is a non-profit humanitarian organization dedicated to helping orphans and vulnerable children in the African kingdom of Lesotho. Lesotho is a small land locked country with a population of 1.8 million of which 60% are below the age of 18. Average life expectancy is 35 years due to HIV/AIDS (Lesotho has the third highest rate of infection in the world) and the country imports 70% of its food needs from South Africa. Over 400,000 children are fed each day in school feeding programs and this is their main meal of the day.

The Pattanarak Foundation, Thailand

The Pattanarak Foundation works with disadvantaged populations in the rural border areas of Thailand.
Hard Rock’s CEO, Hamish Dodds, visits the Pattanarak Foundation.

About WHY
WHY (World Hunger Year, Inc.) is dedicated to fighting the root causes of hunger and poverty by supporting grassroots organizations that create self-reliance, economic justice and equal access to nutritious and affordable food. Founded in 1975 by the late Harry Chapin and current Executive Director Bill Ayres, WHY works to put an end to hunger suffered by 36.2 million Americans and nearly 1 billion people worldwide.

WHY’s main programs include the National Hunger Hotline 1-866-3-HUNGRY, which refers individuals in need of emergency food assistance to soup kitchens, food banks, government programs and community organizations in their neighborhoods; the Grassroots Action Network, which provides information, networking opportunities, capacity building and access to over 8,000 anti-hunger and poverty community organizations across the United States and around the world; and Artists Against Hunger & Poverty which is supported by Bruce Springsteen, Michael McDonald, Chicago, Earth Wind & Fire, Joss Stone, Darryl McDaniels, Jackson Browne, O.A.R, and many others.

About The Orchard
The Orchard (NASDAQ: ORCD) controls and globally distributes more than 1.3 million songs and over 5,000 video titles through hundreds of digital stores (e.g. iTunes, eMusic, Google, Netflix, V CAST) and mobile carriers (e.g. Verizon Wireless, Vodafone, Bell Canada, 3). With operations in 27 countries, The Orchard drives sales for its label, retailer, brand, and agency clients through innovative marketing and promotional campaigns; brand entertainment programs; and film, advertising, gaming and television licensing. A pioneer in digital music and media services, The Orchard fosters creativity and independence.

About Hard Rock International
With a total of 157 venues in 53 countries, including 127 cafes and 12 Hotels/Casinos, Hard Rock International is one of the world’s most globally recognized brands. Beginning with an Eric Clapton guitar, Hard Rock owns the world’s greatest collection of music memorabilia, which is displayed at its locations around the globe. Hard Rock is also known for its collectible fashion and music-related merchandise, Hard Rock Live performance venues and an award-winning website. In addition to the two flagship Seminole Hard Rock Hotels and Casinos in Tampa and Hollywood, Fla., Hard Rock Hotels/Casinos are located in Las Vegas, Biloxi, Orlando, Chicago, San Diego, Pattaya, Bali, Macau and Penang.  Additional hotel and casino projects have been announced in; Singapore and Punta Cana, scheduled to open in 2010; Atlanta and Panama, both scheduled to open in 2012; and Hungary, Dubai and Abu Dhabi, scheduled to open in 2013.  Hard Rock International is owned by Seminole Hard Rock Entertainment, Inc. For further details on Hard Rock Hotels and Casinos, visit  For more information on Hard Rock International, visit

Join Hard Rock & WHY in the fight against hunger