(exhibiting ‘Mend Piece For Merry England’)
Xu Bing, David Blandy, Liu Ding, Cao Fei, Pierre Huyghe & Philippe Parreno, Unmask Group, Gunilla Klingberg, Surasi Kusolwong, Michael Lin, Yoko Ono, Maverick Press, SOI Project, Seven Samurai, Janek Simon, Support Structure and Plan 9.
Far West is an experimental project that will transform Arnolfini from an arts venue into a distinctive ‘concept store’, that explores the shifting of the economic centre of the world to the East.
The Far West concept store will provide customers with the experience of interacting with, producing, and then purchasing, a selection of specially branded products, designed by artists or inspired by artists’ projects from ornaments to music, comics, food, toys, and artworks. In the process, customers will gain an insight into the nature of economy, cultural hegemony, the history of certain products, and the marketing potential of regional identities.
The project includes context-led participation projects, off-site presentations, discussion forums, live art and film. The Far West Seminar includes speakers Brian Holmes, Gao Shiming and Shumon Basar.
Far West franchise stores will open at locations including: Far West Metro at The Mall, Bristol, Broadmead Shopping Centre; Turner Contemporary, Margate; A Foundation, Liverpool; and RMB City, Second Life.
Visit www.farwest.cn for information on the store and the range of products available.
The design of the store will be produced in collaboration with London-based architects Markus Miessen & Ralf Pflugfelder.
Far West will be the first in the CONCEPT STORE series of projects at Arnolfini exploring the interlinked notions of marketing, design, and experience economy.
An Art / Fun activity pack will be available for the exhibition from Arnolfini Bookshop from 5 July. Price £1.00.
Funded by The Arts Council England – Grants for The Arts, China Now and The British Council – Connections Through Culture. Supported by Merlio Retail systems. Far West is presented in partnership with A Foundation, Liverpool, and Turner Contemporary, Margate.