Ogilvy & Mather London has launched a powerful campaign for Amnesty International, a global movement for human rights. The campaign entitled “Freedom Candles” features 30 limited edition candles by an acknowledged artistic duo—Mark Landwehr and Sven Waschk—known as ‘coarse’.
The idea of the project is explained in a short film. When each candle is burned, the wax sculpture melts away to reveal a new bronze figure inside—symbolizing the positive change that human rights activism can help to effect.
The candles depicting injustices will shortly be auctioned on eBay in support of Amnesty International’s goals. Three candle designs in limited editions of just 10 will be available on eBay beginning April 19. One candle will be released every hour for 30 hours. All proceeds from selling the candles will go to Amnesty International.
One of the candles is designed as a figure of a political prisoner being tortured. It burns away to reveal the same man being reunited with his son.
The second candle begins as a military rifle that reveals a pen signing the world’s first global Arms Trade Treaty after it burns away.
Candle number three presents a young girl who has been forced into sexual slavery. It melts away to reveal a girl who is free to make her own choices.
“This collaboration with coarse brings together the worlds of art and activism; and we hope that they gain attention from collectors, design fanatics, and Amnesty International supporters alike,” said Thomas Schultz-Jagow, Senior Director of Campaigns and Communications at Amnesty International.
Source: Anna Sanina, PopSop