Imagine There’s No Hunger Launch – 19 Nov 2012


Yoko Ono Lennon appears at Hard Rock Cafe New York, Monday, Nov. 19, 2012, to launch Hard Rock’€™s fifth annual IMAGINE THERE’€™S NO HUNGER campaign. Proceeds from the campaign benefit WhyHunger and its grassroots partners combating childhood hunger and poverty worldwide.

Yoko Ono Lennon, second left, joined by Hard Rock International President & CEO Hamish Dodds, right, WhyHunger Founder Bill Ayres, left, and Darryl “DMC” McDaniels.

Yoko Ono Lennon, center, joined by Hard Rock International President & CEO Hamish Dodds, right, WhyHunger Founder Bill Ayres, left, and Darryl “DMC” McDaniels, second left, and 3rd graders from PS29 Brooklyn who, with Why Hunger, are helping rebuild Added Value Farm in Brooklyn.

Darryl “DMC” McDaniels, Artist Ambassador; Annie Balliro, Sr. Director of Brand Philanthropy, Hard Rock; Yoko Ono Lennon; Bill Ayres, Executive Director WhyHunger; Noreen Springstead, Director of Marketing and Fundraising WhyHunger.

Alison Cohen, director of programs WhyHunger; Hillary Zuckerberg, director of Artists Against Hunger & Poverty, WhyHunger; Yoko Ono Lennon; Debbie Grunbaum, director of communications, WhyHunger; Noreen Springstead, Director of Marketing and Fundraising WhyHunger; David Miller, WhyHunger Board Member and Hard Rock International’s Director of Operations – Metro New York.

Yoko Ono Lennon with Jamie Walter, Emad Peskals, Connie Kang & Jon Candelaria from Hard Rock.

Darryl “DMC” McDaniels, Artist Ambassador; Hamish Dodds, CEO Hard Rock; Yoko Ono Lennon; Bill Ayres, Executive Director WhyHunger; Tim Tompkins, President Times Square Alliance.

Photos by Diane Bondareff/Invision for Hard Rock

Message from Yoko Ono Lennon

Dear Friends,

This is a beautiful step towards World Peace.

To IMAGINE THERE’S NO HUNGER – as John sang in his song –
we express our strong desire to bring about a world in which
children will never again suffer from hunger or poverty.

Let’s come together and help spread this message around the world.


Forty years ago, the late John Lennon dared to Imagine a world free from hunger and poverty.

Decades later, his legacy thrives as his wife Yoko Ono Lennon joins Hard Rock International & WhyHunger once again for IMAGINE THERE’S NO HUNGER.



IMAGINE THERE’S NO HUNGER has been made possible with the generous permission and support of Yoko Ono Lennon.

Dedicated to the memory of John Lennon, and to Hard Rock’s motto “All is One”, proceeds from the IMAGINE THERE’S NO HUNGER campaign will directly benefit WhyHunger, a leader in building the global movement to end hunger and poverty, supporting efforts in Haiti, India, Thailand, Kenya, the USA and more.

Purchasing the BraceletMen’s T-Shirt, Ladies T-Shirt, Pin & Bear (click on the images above) will help WhyHunger fight childhood hunger and poverty worldwide through grass roots solutions that secure basic rights to food, water, land, jobs and credit.



Donate at your local café or online to receive the IMAGINE bracelet.

Made of red PVC and embossed with the Hard Rock and WhyHunger logos and #IMAGINENOHUNGER.

100% of the net proceeds of bracelet sales benefit WhyHunger and global grassroots partners.



Inspired by John and Yoko’s philanthropic vision, this Men’s T-Shirt  features a winged rock and roll guitar with the words “Imagine There’s No Hunger”.

The words “Imagine” with John Lennon’s caricature and signature are on back with the logo of the benefiting partner, WhyHunger, on the left sleeve.


15% of the net proceeds of T-Shirt sales benefit WhyHunger and global grassroots partners.

Available in navy, sizes S-XXL and made from 100% pre-shrunk cotton.



Inspired by John and Yoko’s philanthropic vision, this Ladies T-Shirt features a winged rock and roll guitar with the words “Imagine There’s No Hunger”.

The words “Imagine” with John Lennon’s caricature and signature are on back with the logo of the benefiting partner, WhyHunger, on the left sleeve.


15% of the net proceeds of T-Shirt sales benefit WhyHunger and global grassroots partners.

Available in burgundy, sizes S-XXL and made from 100% cotton.



Measuring 2 inches in height, this gold base metal pin features a red guitar with words “Imagine There’s No Hunger” across purple wings.

The pin also features John Lennon’s signature and the Hard Rock Cafe logo.


100% of the net proceeds of pin sales benefit WhyHunger and global grassroots partners.



Grey 9 inch bear with a blue satin bow.

Features the Hard Rock logo and John Lennon’s iconic caricature on each paw.


15% of the net proceeds of Bear sales benefit WhyHunger and global grassroots partners.

Hurricane Sandy Aftermath

Since its founding in 1975, WhyHunger has invested in some of the most innovative community-based organizations, in the Tri-state area and across the country, that are working every day, 365 days a year, to end the ongoing crisis of hunger and poverty and build resilient, self-sustaining communities.

WhyHunger’s partners on the ground are often the best equipped and most prepared to respond to disaster-related community needs as an extension of the critical work they carry out every day of the year.

It is because of long-term relationship building, deep roots in their communities, continuity of services and the support from organizations like WhyHunger that our partners are leading the way in implementing immediate solutions in times of crisis AND long-term, sustained solutions to the on-going crisis of hunger and poverty.

In the aftermath of Hurricane Sandy, WhyHunger’s National Hunger Hotline 1-866-3-HUNGRY is fielding calls from hundreds of families affected by the storm, connecting them with emergency food assistance, government programs, and support in their communities to ensure they get the resources they need for today and the support to get back on their feet for tomorrow. FEMA has been sending calls to us as they have for numerous crises in the past.

Many of WhyHunger’s long time partners in the Tri-State area are on the front lines, providing food, water and critical services to their neighbors in the aftermath of Hurricane Sandy and then working in their communities to continue the work of long-term recovery.

Our long- term partner Added Value in Red Hook, Brooklyn lost their whole farm in the hurricane. WhyHunger has help support the farm since its creation more than ten years ago and we’ve seen the great work they have done growing fresh produce and involving thousands of youth in growing food and transforming their lives. We will help them rebuild.

After 9/11, WhyHunger helped The Food Bank of Monmouth and Ocean Counties to raise money for the survivors. We will help them meet this new crisis on the Jersey Shore.

In the weeks and months that follow, as the emergency relief efforts dissipate, WhyHunger’s partners will remain focused on long-term recovery for their communities and we will continue to help them.

As a grassroots support organization, WhyHunger champions these partners and provides them with capacity building resources, technical support, financial assistance, networking opportunities, and advocacy assistance to strengthen their operations during times of crisis and throughout the year.

Each year, WhyHunger’s staff helps over 23,000 veterans, seniors, families, and working people find food in their neighborhoods as well as government nutrition programs, like SNAP (The Supplemental Nutrition Assistance Program), all across the country. This year, we signed up 18,185 Summer Feeding sites that fed more than ONE MILLION children during the summer when children are hungriest.

WhyHunger and our community partners are there on the front lines of hunger and poverty in times of crisis, like a natural disaster, and for more than 50 million Americans who struggle to put food on the table every day.

Over the last year, far too many Americans have felt what it’s like to open an empty fridge – a parent gets laid off from work and the pay checks stop; a child falls ill and medical bills pile up; a storm wipes out power and a week’s worth of groceries go bad. WhyHunger and our 8,500 grassroots partners across the country are there to help.

WhyHunger works through the National Hunger Hotline (1.866.3.HUNGRY / 1.877.HAMBRE / [email protected]) and with thousands of community-based organizations across the country to ensure that everyone has access to good, healthy food and communities have the power to feed themselves.

You can support WhyHunger’s on-going work with the grassroots organizations that are changing the face of hunger in the U.S – building their capacity, connecting them with resources and innovative programs, and bringing their voice to the national and global conversation to change our food system.

For 37 years, WhyHunger has been working to reshape the movement to end hunger and poverty, feeding millions of families, but more importantly helping thousands of communities move forward from charity to change, from crisis to stability.

For 37 years, we have been there for the poorest of the poor in communities all across America and with your help we will be again next year.

Specific WhyHunger partners in the tri-state area who are on the front lines of immediate and long-term recovery are:

Added Value, Brooklyn – Imagine There’s No Hunger
Community Food Bank of New Jersey – Imagine There’s No Hunger
Hattie Carthan, Brooklyn
East New York Farms, Brooklyn
Neighbors Together, Brooklyn
Center for Food Action in New Jersey
Food Bank of Monmouth and Ocean Counties, New Jersey
Yorkville Common Pantry, Manhattan
Long Island Cares
The INN, Long Island

Proceeds from WhyHunger’s “Imagine There’s No Hunger” campaign, with Hard Rock International and Yoko Ono Lennon, are invested in WhyHunger’s global anti-hunger and poverty work, specifically their grassroots partners operating on the ground in countries around the world, including Kenya; Thailand; India, Haiti and the USA.

This year, donations to the “Imagine There’s No Hunger” campaign will also go to support WhyHunger’s long-time partners in the New York and New Jersey area, post Hurricane Sandy.

These organizations are on the front lines, providing food, water and critical services to their neighbors in the aftermath of the storm and aiding in their long-term recovery. Area partners include Added Value in Red Hook, Brooklyn and the Community FoodBank of New Jersey.


Added Value Red Hook Community Farm: Red Hook, Brooklyn

The Red Hook Community Farm, run by Added Value, is a non-profit organization promoting the sustainable development of Red Hook, Brooklyn, by nurturing a new generation of young leaders. The almost 3-acre farm is built on raised beds on what was an abandoned asphalt baseball diamond; it now provides fresh, healthy, affordable food to one of the poorest neighborhoods in Brooklyn through markets, farm to cafeteria projects, and by working with emergency food providers. Added Value annually works with 1,300 kids in grades K-5 on hands-on farm-based learning programs, teaching healthy food choices, tasting unfamiliar foods, and exploring where food comes from. The organization also provides job training and employment to neighborhood teenagers. Hurricane Sandy covered the farm in 2 ½ feet of water, and devastated Red Hook homes and businesses. Several public housing projects have been without power, heat, or hot water for over a week. In the aftermath, Added Value is working with NYC-based GrowNYC and City Harvest to provide fresh produce for several thousand residents, as well as helping to mobilize the community – both in Red Hook and greater New York City – to rebuild the farm and the neighborhood.


Community FoodBank of New Jersey: Hillside and Egg Harbor Township, New Jersey

The Community FoodBank of New Jersey fights to end hunger and poverty in New Jersey by assisting those in need and seeking long term solutions. In partnership with a local farm, the food bank engages kids in nutrition and farm education, and procures 700,000 pounds of fresh produce feeding almost a million people in 18 of New Jersey’s 21 counties. The Community FoodBank of New Jersey staged Meals-Ready-to-Eat at area shelters in advance of Hurricane Sandy and is distributing over 100,000 pounds of food daily to families displaced by the storm.

Global Funding Results

Udayan (City of Joy)- $50,000
(past “Imagine” recipient)
Through their Nutrition and Healthy Meals program and “Kitchen Garden,” Udayan helps feed 304 families, most with young children, and provides 3 meals a day for its 300 students everyday of the year.


Pattanarak Foundation- $50,000
(past “Imagine” recipient)
By providing families with 700 chickens, which produced 170,000 eggs, training 340 families to grow food, and feeding 120 children in daycare, Pattanarak was able to feed nutritious food to over 1,000 children in 2010.


Common Ground for Africa at Pathfinder Academy- $50,000
(past “Imagine” recipient)
Common Ground for Africa (CGA) provides a total of 63,680 meals each month, including three meals each day to 203 boarding students, two meals to 239 day scholars, and two meals to 60 staff members. CGA was able to reach 2,700 families in 2010 by providing nutritious meals and training in farming and nutrition.


Peasant Movement of Papaye (MPP)- $50,000
(past “Imagine” recipient)
In Papaye in the Central Plateau, MPP provides full, nutritious meals for thousands of students throughout the day through partnerships with local schools. MPP has also built cisterns to provide these students with fresh water for the first time and vegetable gardens to feed them.

CONAMUCA (Confederation of Rural Women)- $35,000*
(new “Imagine” recipient)
With support from “Imagine There’s No Hunger,” CONAMUCA will provide nutrition education and daily nutritious meals to feed at least 180 children, ages 7-14, daily in 2012.

Hope North- $30,000
(past “Imagine” recipient)
Hope North supports 210 child refugees and orphans through agricultural programs and nutritious meals.

National Fisheries Solidarity Organization (NAFSO)- $20,000
(past “Imagine” recipient)
The National Fisheries Solidarity Organization (NAFSO) feeds more than 500 children and families displaced by ongoing violence and disruption from the civil war, which ended in 2010. NAFSO also gives farm animals, such as chicken, to the families of fisherman lost at sea, which provide both nutritious food and extra income as the families can earn 500 rupees a week ($4 USD) by selling extra eggs.

Pesticide Eco-Alternatives Center (PEAC)- $10,000
(new “Imagine” recipient)
With support from “Imagine There’s No Hunger,” Pesticide Eco-Alternatives Center (PEAC) will begin providing 41,600 meals each year to 20 students in 2012. PEAC will also help 50 households develop sustainable methods of farming to reduce harmful pesticides and increase yields.

Shanghai Roots and Shoots- $20,000
(past “Imagine” recipient)
Through their KidStrong program at 5 migrant schools in Shanghai, Shanghai Roots and Shoots provides soy protein for 3,100 students for meals at school and at home.

National Consultation of Farmer’s Organizations in Cameroon (CNOP-CAM)- $10,000
(new “Imagine” recipient)
With support from “Imagine There’s No Hunger,” National Consultation of Farmer’s Organizations in Cameroon will implement a school garden and farm project in two rural primary schools, reaching at least 1,000 students and their parents with healthy food and nutrition education in 2012.

Project Bona Fide- $10,000
(Past “Imagine” recipient)
Through their child nutrition program Café Infantil, Project Bona Fide provides 100 children ages 3-6 with fresh milk, eggs, and multivitamins.

Delta Fresh Foods Initiative- $10,000
(past “Imagine” recipient)
Through the expansion of their Farm to School Program, Delta Fresh Foods Initiative feeds over 1,000 students, K-12, with healthy, local foods in one of the poorest and unhealthiest regions in the country.

Tohono O’odham Community Action- $10,000
(past “Imagine” recipient)
Tohono O’odham Community Action, through their Beginning Farmer Training Program and Young O’odham United Through Health programs, provides nutritious and indigenous food to approximately 800 children.

USA – Pue’ta’ke Vca’ke Language Immersion School and Farm- $10,000
(new “Imagine” recipient)
With support from “Imagine There’s No Hunger,” Pue’ta’ke Vca’ke Language Immersion School and Farm will build a hoop house to grow seedlings and an aqua-hydroponic system to both grow native foods for healthier diets at school as well as for experiential learning in 2012.


A Special Message from Yoko Ono Lennon


Dear Friends,

There is a wise, old saying – Peace begins when the hungry are fed.

For me, that is so true.

During the Second World War, the children of Tokyo, including me, were evacuated to the countryside to be protected from the bombings which were going on every day and night in the city. We all still continued our studies by going to the school in the countryside. But the city kids, unlike the country children, did not have much food to eat. One day, I didn’t have any food to take with me to school. At lunch time, a sweet country child asked why I didn’t bring my lunch box that day. “I’m not hungry,” I said. I just looked straight over the blue sky shining through the window and didn’t even blink. I was proud.

I will never forget that incident. Today there are nearly 1 billion people in the world who are suffering from lack of food. I understand how they feel – hungry, desperate and humiliated – while still trying to keep their dignity.

IMAGINE THERE’S NO HUNGER is the most important campaign for these kids. Like me, they will never forget the pain they have gone through, not having food to eat, while in the neighboring countries, overfed people are trying to lose weight and throwing good food away! Please join me in supporting the “Imagine There’s No Hunger” campaign. Don’t wait til tomorrow. Write and send your check today!

John Lennon, my husband, had a vision of a world free of hunger and at peace forever.

Together let’s “Imagine There’s No Hunger.”

Imagine a world where all kids have enough food to eat.

Imagine a world where the food that children eat is healthy and nutritious.

Imagine a world where our youth take pride in growing, harvesting and selling good food.

We can make such a world come true together, with hard work, love and conviction.


Imagine A World Where All Kids Have Enough Food To Eat
Joe, a married father of three from Orange County, California had recently lost his job, been evicted from his home and didn’t know where his next meal would come from. He was feeling desperate but wanted to remain strong for his family. Joe called WhyHunger’s National Hunger Hotline seeking help finding housing and food. The Hotline Advocate provided Joe with the phone numbers to federal housing and food assistance programs, local food pantries in his area and explained other options that he did not know existed. Today, Joe reports that he cooks hot meals for his family every evening through support from the Supplemental Nutrition Assistance Program (formerly known as Food Stamps) and Women Infants & Children (WIC) benefits, and that he is close to finding a permanent place for his family to live.

Imagine A World Where The Food That Children Eat Is Healthy And Nutritious
Dorothy Grady-Scarbrough is the founder of Mississippians Engaging in Greener Agriculture (MEGA). An Emergency Room nurse, she observed as her family members, friends and neighbors struggled with health problems such as obesity, hypertension and diabetes. She also noticed the corporate takeover of farms in her region, which resulted in unemployment amongst her neighbors, the stripping of Mississippi’s rich soil of nutrients and the overabundance of fast food outlets in local neighborhoods. To Dorothy, the solution was clear. She made it her mission to convert available vacant land into small-scale organic gardens and feed her neighborhood with fresh, healthy, chemical-free food. She is a partner of WhyHunger’s work in the Mississippi Delta to bring healthy and affordable food to residents who often have to travel 30 miles to the nearest supermarket.

Imagine A World Where Our Youth Take Pride In Growing, Harvesting And Selling Good Food
Seeking escape from civil war and human rights abuses, Tchin, a young Burmese refugee, faced unemployment, inadequate schooling and lack of medical insurance once he arrived in Thailand. Thankfully, he found the Pattanarak Foundation, a beneficiary of the 2009 “Imagine” campaign, which runs a training center that educates refugee youth and children in sustainable agriculture. The Foundation provided Tchin with seeds, seedlings, fish fingerlings, chicks and equipment that assisted him in setting up his own farm. He’s now able to feed himself while making enough money to afford health care, books and other necessities.

With the help of WhyHunger, communities around the world are finding and spreading solutions to end the injustice of hunger in their own backyards. And yet, the state of our global food system today means that the need to imagine and work towards a world without hunger is still as strong as ever.

One way you can help is to join me in celebrating grassroots leaders, like Joe, Dorothy and Tchin, who are working towards making hunger-free neighborhoods and communities a reality, by making a donation to WhyHunger today.

WhyHunger, the nonprofit organization that sponsors the “Imagine There’s No Hunger” campaign with me and Hard Rock International every year, is very much involved with Joe, Dorothy and Tchin, as well as thousands of other individuals and communities, as they build local and regional food systems that ensure that all people have healthy and nutritious food to eat.

WhyHunger provides them with information, training and funding so that they can scale their efforts to benefit more and more children every day, week, month and year.

I think John would be proud of the accomplishments of the “Imagine There’s No Hunger” campaign and WhyHunger’s work to ensure that all children have enough healthy and nutritious food to eat.

Join me in honoring his life and ambitions to bring peace to the world by donating to WhyHunger this year.

After all, it is only when every person is fed that we can truly obtain peace.


Watch more WhyHunger videos here.


WhyHunger – Our Mission

WhyHunger is a leader in building the movement to end hunger and poverty by connecting people to nutritious, affordable food and by supporting grassroots solutions that inspire self-reliance and community empowerment.

WhyHunger – Our Work

WhyHunger brings its unique assets and history to building a broad-based social movement to end hunger. Our set of core values rests on the understanding that solutions and innovation are often found in the grassroots. WhyHunger’s programs work to support these community-based organizations as they grow and develop, and bring new ideas and practices to creating a just food system that provides universal access to nutritious and affordable food.

As a grassroots support organization WhyHunger provides capacity building services, technical support, and access to information and financial resources to community organizations implementing new ideas and developing groundbreaking projects to transform their communities. We build networks of grassroots organizations that share a vision of healthy, sustainable and self-reliant communities leading to greater mobilization and stronger advocacy to end poverty and hunger.

WhyHunger – Our Programs

Artists Against Hunger & Poverty enlists performing artists to raise funds and awareness for the most innovative and effective community-based organizations fighting hunger and poverty on the frontlines in cities, towns and villages all across the world. WhyHunger offers artists, the artist community and the music industry an opportunity to take a stand by using their voices and resources effectively -doing what they already do so well. Through music we can all make a difference in the world. Click here to learn how artists such as Bruce Springsteen, Jackson Browne, Chicago, Marc Broussard and more work with WhyHunger to raise awareness and funds in the fight against hunger and what you can do to get involved.

The Food Security Learning Center (FSLC) is a web-based clearinghouse, covering topics on community food security, nutrition, federal food programs, race and the food system, the link between climate change and food production and more. You’ll find research, policy, model program profiles, articles, links and ways to get involved. To get started learning about a particular topic or to browse our information database, visit our Get Info page. Get Info is WhyHunger’s on-line tool for quick and easy research. The Food Security Learning Center was founded in 2002 under the auspices of the Community Food Projects Competitive Grants Program of the National Institute of Food and Agriculture, USDA Grant #2009-33800-20201.

The Global Movements program works through international and U.S. civil society networks to link WhyHunger’s domestic work on hunger and poverty to global movements for food sovereignty and the basic rights to food, land, water, and sustainable livelihoods for all people. Click here to learn more about WhyHunger’s work around the world.

The Grassroots Action Network provides capacity building services, mentoring, training opportunities and technical assistance to organizations that are actively forging new ideas to transform communities and end hunger and poverty. Together with a network of more than 8,000 grassroots organizations, we share innovations, mobilize resources and connect them to each other in order to support their work to build healthier, sustainable communities that develop local food systems and strengthen local economies. Visit our Connect page to join the conversation, find resources and tap into our growing network.

Hungerthon® is WhyHunger’s largest annual campaign featuring a series of fundraising concerts and events culminating in a national radiothon that has grown to become a Thanksgiving Day tradition, raising millions of dollars to combat hunger and poverty. Visit for news, events, sponsorship information and volunteer opportunities.

The National Hunger Clearinghouse collects, develops and distributes information and resources to help build the capacity of emergency food providers to address the immediate needs of struggling families and individuals while promoting self-reliance and access to healthy food. The Clearinghouse includes theNational Hunger Hotline, (1-866-3 HUNGRY or 1-866-348-6479), which refers people in need anywhere in the U.S. to food pantries, soup kitchens, government programs and model grassroots organizations. VisitFind Food to locate a local emergency food provider and other support services.

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