SWAROVSKI ELEMENTS Commissions Yoko Ono to Design Limited-Edition Crystal Cuts Inspired by hope, peace and dreams.
Conceptual artist Yoko Ono has created two exclusive crystal key cuts for fall 2012, adding to SWAROVSKI ELEMENTS’ roll-call of illustrious designer partnerships including Christian Dior, Giorgio Armani, Andree Putman and Manish Arora.
A pioneering figure in the sixties’ conceptual art and seventies’ new wave movements, Yoko Ono’s work spans music, film and writing, as well as performance, painting and sculpture. Today she still thrives on her social activism and philanthropic contributions, breaking cultural boundaries and giving expression to her creativity in completely original ways.
Her latest creative endeavor is her collaboration with SWAROVSKI ELEMENTS. The limited-edition contemporary key-cut crystal collection combines her trademark playfulness with a search for deeper philosophical meaning, and launches fall 2012.
Designed around the theme of ‘Unlocking the Door to a Better Life’, the collection has distinct echoes of a childhood spent in war-torn Japan, which motivated Yoko Ono’s commitment to pacifism. The collection symbolizes her hopes and dreams for our planet.
Yoko Ono says:
“As an artist who has worked in many mediums, collaborating with Swarovski was an attractive proposition for me. In 1966 I created my first glass key piece, ‘Glass Keys to Open The Skies’ which at that time was only accessible to serious art collectors. I wanted to share my latest glass key concept, for ‘Unlocking A Door To A Better Life’, with the world. Knowing what fine cut crystal pieces Swarovski produces, inspired me to design 2 pieces, ‘A KEY TO OPEN THE FOREST’ and ‘A KEY TO OPEN THE UNIVERSE’.
KEY TO OPEN THE UNIVERSE
Imagine two billion Universes
And visualise yourself
On a planet in each Universe
One of her designs, an elegant oversized key on a silver chain is available in a crystal silver shade in a limited-edition run of 1,300 pieces, each engraved with Yoko Ono’s signature and its limited-edition number.
This crystal silhouette, “KEY TO OPEN THE UNIVERSE,” symbolizes the spirit of all the possibilities the universe holds.
Wearing this beautiful, thought-provoking piece allows us to share Yoko Ono’s vision of the power of the imagination.
KEY TO OPEN THE FOREST
Imagine a key
That unlocks the door to the forest with its secrets
To the sky with its peacefulness
To the universe with its infinity
To a future with a promise for a better life.
The second silhouette, “KEY TO OPEN THE FOREST,” has been designed in seven color ways with two size options – a medium or small pendant.
The medium-sized design is embellished with a tiny dangling metal key set off with a crystal chaton.
The smaller pendant is on a black cord for a laidback, casual look. Both feature the Yoko Ono signature.
Make a promise to a tree.
Ask it to be passed on to other trees.
Whisper your dream to a cloud.
Ask the cloud to remember it.
The collection launches on Fashion’s Night Out, Thursday, September 6 and will be available in select SWAROVSKI stores worldwide, as well as SWAROVSKI CRYSTALLIZED stores in New York City, Vienna, Wattens, Innsbruck and London.
In 1895, Daniel Swarovski, a Bohemian inventor and visionary, moved to the village of Wattens, Tyrol in Austria, with his newly-invented machine for cutting and polishing crystal jewelry stones. From this beginning that revolutionized the fashion world, Swarovski has grown to be the world’s leading producer of precision-cut crystal for fashion, jewelry and more recently lighting, architecture and interiors. Today, the company, still family-owned and run by 4th and 5th generation family members, has a global reach with some 23,000 employees, a presence in over 120 countries and a turnover in 2010 of 2.06 billion Euros. Swarovski comprises two major businesses, one producing and selling loose elements to the industry and the other creating design-driven finished products. Swarovski crystals have become an essential ingredient of international design. Since 1965 the company has also catered to the fine jewelry industry with precision- cut genuine gemstones and created stones. Showing the creativity that lies at the heart of the company, Swarovski’s own brand lines of accessories, jewelry and home decor items are sold through more than 1,900 retail outlets worldwide. The Swarovski Crystal Society has close to 325,000 members across the world, keen collectors of the celebrated crystal figurines. And in Wattens, Swarovski Kristallwelten, the multi-media crystal museum, was opened in 1995 as a celebration of Swarovski’s universe of innovation and inspiration.