Selfridges continues to unfold its major series of initiatives staged to celebrate the most important cultural and sporting year in Great Britain’s history with the launch of Yoko Ono’s IMAGINE PEACE.

Previewing at Selfridges from 21 June, IMAGINE PEACE is a public art installation by Yoko Ono, presented by Art Production Fund.

It consists of Yoko Ono’s IMAGINE PEACE message, translated into 24 world languages and accompanied by John Lennon’s historic anthem Imagine from 1971.

IMAGINE PEACE will appearing throughout London this summer.

This ongoing project uses internet projects and presence, posters, thoughts, badges, and a multitude of other media to communicate its message of peace to the global community.

 

To support and spread awareness of this project, Selfridges has collaborated with Art Production Fund to release special-edition IMAGINE PEACE products as part of the Works on Whatever (WOW) line of artist-designed everyday items. Selfridges will be the only store in the world to sell the products from 21 June and all proceeds from sales will support public art.

The products will be available from June 21st at Selfridges during the London 2012 Festival.

All proceeds from sales will support public art.

“We are really excited to collaborate with Yoko Ono and Art Production Fund at Selfridges. This is a unique opportunity for us to work with an icon of the Twenty-first Century and to help bring awareness to her very worthwhile peace programme,” said Judd Crane, Director of Womenswear at Selfridges.


SHOP ONLINE FROM SELFRIDGES (LINKS):


YOKO ONOIMAGINE PEACE T-Shirt

YOKO ONOIMAGINE PEACE Towel

YOKO ONOIMAGINE PEACE Water Bottle

YOKO ONOSerpentine Show Catalogue


Find the installation and collection at Selfridges London on the Second Floor.

For Orders outside the UK, these IMAGINE PEACE products will also be available for a limited time from June 21st at http://www.artproductionfund.org/shop.


 

“Let us come together to realize a peaceful world” – Yoko Ono.

 


Yoko Ono’s IMAGINE PEACE is a public art installation presented by Art Production Fund as part of the London 2012 Festival, a spectacular 12-week nationwide celebration from June 21 to September 9 2012, bringing together leading artists from across the world.

The project will consist of Yoko Ono’s IMAGINE PEACE message, translated into 24 world languages, appearing on London 2012 Live Sites screens, and screens at Victoria Park, Hyde Park, and Art on the Underground/Canary Warf.

Accompanying this installation is John Lennon’s historic anthem Imagine, from 1971.


IMAGINE PEACE is artist Yoko Ono’s worldwide initiative of anti-violence. This ongoing project uses internet projects and presence, posters, thoughts, badges, and a multitude of other medias to communicate its message of peace to the global community.

Past IMAGINE PEACE projects include the IMAGINE PEACE TOWER in Reykjavik, Iceland (2007) and IMAGINE PEACE for PAUSE at The Cosmopolitan Las Vegas produced by Art Production Fund (2010).

The impact of this campaign is tremendous and continues to grow. Over the past few years the artist has also collected over 1 million wishes, to be sent to the IMAGINE PEACE TOWER in Iceland. Yoko Ono has nearly 2.4 million Twitter followers, 2.5 million views on YouTube as well as hundreds of thousands of supporters through other social media outlets.


About the Cultural Olympiad and London 2012 Festival

The London 2012 Cultural Olympiad is the largest cultural celebration in the history of the modern Olympic and Paralympic Movements. Spread over four years, it is designed to give everyone in the UK a chance to be part of London 2012 and inspire creativity across all forms of culture, especially among young people.

The culmination of the Cultural Olympiad will be the London 2012 Festival, a spectacular 12-week nationwide celebration bringing together leading artists from across the world, from June 21st through the final day of the Paralympic Games on September 9th. The London 2012 Festival will celebrate the huge range, quality and accessibility of the UK’s world-class culture including dance, music, theatre, the visual arts, fashion, film and digital innovation, giving the opportunity for people across the UK to celebrate the London 2012 Olympic and Paralympic Games. For more details on the programme and to sign up for information visit www.london2012.com/festival


Yoko Ono (b. 1933, Tokyo, Japan) lives and works in New York. Ono is an influential artist who pushes the boundaries of the art, film, music and theatre media. She received the prestigious Golden Lion Award for Lifetime Achievement at the 2009 Venice Biennale.


Art Production Fund (APF) is a 501(c)3 non-profit organization dedicated to commissioning and producing ambitious public art projects, reaching new audiences and expanding awareness through contemporary art. Co-Founders: Yvonne Force Villareal & Doreen Remen; Director: Casey Fremont Crowe. UK Projects Director: Vanessa Arelle.

For more information please visit: www.artproductionfund.org


Download your own printable poster of IMAGINE PEACE here.


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